ABOUT THE RUG WAREHOUSE
For over a century, the Haroonian family has been synonymous with blending style and affordability within the rug trade. George Haroonian, driven by the legacy of his esteemed grandfather, leads The Rug Warehouse with a commitment to modernity and trustworthiness. Not only does he adeptly manage a contemporary business, but he also possesses the keen ability to transform the ambiance of any room with the strategic placement of a rug.
OUR STORY
In The Rug Warehouse, stories unfold, Crafted with care, each thread we hold.
Where comfort meets style, in every design, A masterpiece for your space to shine.
You might say that the Haroonians have been called on the carpet all our lives. For more than a century - starting in the major textile and rug-weaving hub of Kashan, Iran - the rug trade has been our family business. Kashan is world-renowned for the quality of its wool rugs, and as the source of the famed Mohtasham carpets woven in the 19th century.
Kashan is also where our grandfather, the late Hadji Yahouda Haroonian, was renowned as a master in the field of high-quality rugs. Here he began acquiring and manufacturing fine rugs in 1912, and went on to export his personally selected pieces to Europe, North America, and Japan. Our grandfather operated with values of integrity and quality that remain with us today in our American business. Our grandfather must have known that America would be part of our journey - and that our father would follow in his footsteps - because he left a place called The West Coast to him, and to us.
Our grandfather knew how to read moods: the mood of the times (he lived through some interesting ones), the mood of his customers, and how a single rug could change the mood of the rooms in which they lived. Like our grandfather, we understand the importance of mood.
And like him, we have a preference for tradition and craftsmanship. We want hand-knotted rugs made of natural colors and fibers, not those that are mass-produced by machines. That’s why the Rug Warehouse offers our very popular Natural Collection - breathtaking hand-spun pieces made in Afghanistan - exclusively available through our store. To make these special rugs, weavers use natural dyestuffs derived from native plants, vegetables, and insects. Their goal is to recreate the palette used by Mughal court artisans who lived three centuries before, and their handiwork is a true marvel. We share our love for this art, and the incredible moods it can create, with designers, exclusive department stores, filmmakers, individual collectors and textile lovers from all over the world. We mentioned that our grandfather understood the mood of the times. He always knew what his clients were looking for, and when it was a sale. Knowing the times in which we live, we are now holding a sale. As a family, we are proud to celebrate the centennial of our engagement in the rug trade. We hope our grandfather would be pleased with our commitment to integrity and value, the beauty and quality of the art we trade and sell, and our skill at knowing how a rug can match a mood.
Hadji Yahuda Haroonian in Jerusalem 1923, second from right.
OUR SHOWROOM
Explore our Rug Warehouse showroom, where an extensive array of high-quality rugs and carpets awaits for both residential and commercial spaces. Whether you desire a bold, classy, relaxed, or chic ambiance, share your mood with us, and we'll leverage our generations of expertise to match you with the perfect rug.
With abundant inventory and nearly limitless options for made-to-order and customizable designs, we're equipped to fulfill your unique vision. Drawing upon our strong direct relationships with rug manufacturers, we ensure unparalleled service for our esteemed clients.
Experience it firsthand – visit our longstanding showroom in the Helms Bakery District. Prepare to be enchanted as we showcase our stunning designs.
For design and architecture firms seeking personalized attention, schedule a dedicated appointment by reaching out to hello@therugwarehouse.com or calling our showroom at (310) 838-0450.
Meet Our Team
George Haroonian
Nora Haroonian
Antonio Lovera
Guillermo Maranon
Introducing the powerhouse behind our success! Behold our extraordinary team, the driving force that propels us forward with dedication and brilliance. These remarkable individuals embody the essence of hard work and intelligence, consistently surpassing expectations and conquering challenges with finesse. With each member contributing their unique skills and expertise, our team boasts an impressive 150+ combined years of experience, a testament to their unwavering commitment to excellence. Together, they form the backbone of our accomplishments, and we couldn’t be prouder to have such an exceptional group shaping our journey towards success.
In Memoriam
We are here on the shoulders of those who came before us and those who have left us too soon. Their standards, honesty, and care for doing the right thing guides us in our magic carpet ride to be the best business we can be. We shall always remember them.
Massood Haroonian (1922 - 2006)
The patriarch of the family, Massood's career in the rug industry spans for over five decades. He followed in his father's footsteps in Tehran, Iran, and quickly established himself as a reputable and prominent rug expert worldwide. For over 50's years, Massood had clients located around the world in places such as Japan, Europe, and North America. In Iran, he was member of Board of Directors Iranian Carpet Export Council and official expert to the Ministry of Justice (during the reign of the Shah). In the United States, he became a respected member of Appraisers Association of America. Massood Haroonian had a perceptive eye for fine art, and an unrivaled reputation for treating his clients and vendors with the utmost respect and integrity.
Dan Haroonian (1950 - 2003)
Our beloved older brother and uncle, whose claim to fame was his honesty and care for others. A man of dignity and service to humanity. He started his career in rugs with helping his father in the export trade. Once in Los Angeles, he was one of the founders of Haroonian Oriental Rugs, a company dedicated to trading and service of fine new and antique rugs.
Moussa Haroonian (1963 - 2007)
Moussa Haroonian, the youngest of the Haroonian brothers in Los Angeles, immigrated to the US at age 15 with his parents. After finishing with his studies in 1985, he joined his father Massood and brothers Dan and George in the family business of fine, new and antique Persian rugs. With his determination, dedication, and creativity, Moussa was instrumental in changing the direction of the business and helped make it a flourishing and successful one. His sharp eye in business and his innovative mind attracted close and friendly relationships with all major vendors in the U.S. as well as overseas. His kindness and morality taught all that knew him how to treat one another. His knowledge and passion of fine rugs has been a core reason why The Rug Warehouse is the business it is today.